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Free Coaching
EDGE — Financial Health Coaching
Most programs address only business finances. EDGE treats personal and business as one connected system, because for small business owners, they are.
The EDGE program provides hands-on support at no-cost for small business owners to help them get an edge on their finances. Built around the Financial Health Network's FinHealth Score® framework — Spend, Save, Borrow, Plan — the program helps entrepreneurs build stronger financial habits on both the business and personal side, improve their long-term stability, and grow their businesses with confidence.
EDGE is Expanding - Join Us!
Community organizations in Florida, Georgia, North Carolina, Tennessee, South New Jersey, and Philadelphia are invited to attend the informational sessions below to learn how to bring EDGE to small business owners in your area this August and September.
Informational sessions for partners:
For Small Business Owners
Join a cohort of business owners to get ongoing, relationship-based support from expert consultants. Over 8 months, you'll receive customized small group coaching, optional 1:1s, and peer networking sessions, all to help you implement better financial habits and strategies to grow your business.
NYC & Westchester programs are full for this year and will return in 2027 — join the waitlist now to be first in line. Entrepreneurs in Florida, Georgia, North Carolina, Tennessee, South New Jersey, and Philadelphia can also sign up below to participate in their region's new programs as well.
Awards for Truist EDGE Participants
At the end of each program year, 25 EDGE participants across our expansion markets — Florida, Georgia, North Carolina, Tennessee, South New Jersey, and Philadelphia — receive monetary awards to reinvest in their businesses and advance their goals.
Awards for Citi EDGE Participants
EDGE participants in New York City and Westchester County who complete all four modules qualify as finalists. Finalists will deliver impact stories on their business and improvements on personal and business financial resilience. Exceptional engagement will be rewarded to those finalists from a $10,000 prize fund.
The EDGE Impact
$31M+
Total Small Business Revenues supported by EDGE
95%
EDGE participants report meaningful improvement to their financial knowledge
270+
Busineess Owners in EDGE across NYC and Westchester County
53%
Adoption of a new financial habit to improve their business' financial health
98%
Satisfaction with their TAP consultants.
53%
Adoption of a new financial habit to improve their business' financial health
"I would recommend EDGE because of the practical business insights it provides. My most valuable takeaway was understanding scalable growth strategies.”
Gustavo Collins, Founder & CEO of Harbar Global Corp. & BeeU!
“EDGE taught me how to better define and refine my business strategy, particularly in the areas of branding, marketing, and long-term growth planning.”
Magali Mercado, Founder and Owner, Bowniqueness Chic
“EDGE provides access to resources, guidance, and support that might otherwise feel out of reach. It is an excellent opportunity for small business owners to strengthen and grow their businesses.”
Patricia Semmler, Founder and Owner of PEM studio
“EDGE has been an invaluable tool for organizing my finances. I've also recognized the importance of paying myself, which is something I've started doing, all thanks to the program.”
Lorena Mardones, Founder and Owner of Jade Garden Design
“What sets EDGE apart is its ability to make conversations around finances feel personal, approachable, and empowering. Founders can engage honestly, learn openly, and grow with confidence.”
Adrienne Michel, Founder and Chief Innovation Officer of SafeStops Global, Inc.
“EDGE provides extremely essential resources so that business owners can learn new ways to grow, be efficient and effectively showcase their business to the public.”
Rachel Santiago, Founder and Owner of Ricos de Rosalina
The EDGE Program
Each module builds habits around one core topic at a time, so progress feels manageable. Every module includes a group coaching session, optional 1:1 support, and peer milestone check-ins. Sessions are available on a first-come, first-serve basis.
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Impact Stories & Awards
Complete all four modules and share an impact story on your personal and business financial resilience. Each program year, the most engaged owners earn awards to reinvest in their businesses:
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Citi EDGE: cash awards from a $10,000 prize fund
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Truist EDGE: monetary awards for 25 participants
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Module 4: Plan
Protect what you’ve built and plan ahead.
Put in place the insurance, legal structures, and forward-looking financial plan that keep your business and family secure.
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Module 3: Borrow
Make informed, confident decisions about financing.
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Improve your credit literacy
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Distinguish legitimate business capital from predatory lending
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Build the credit profile that unlocks affordable financing when you need it
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Module 2: Save
Build and optimize savings and reserves. This session will cover why and how to:
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Separate savings from spending
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Build a personal emergency fund
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Build business cash reserves
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Set aside money for taxes (quarterly deadlines, how much to reserve)
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Grow revenue to create margin for saving
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Save for retirement (IRA, SEP-IRA, and Solo 401(k) options for self-employed owners)
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Module 1: Spend
Build clarity around cash flow and spending decisions - the foundation that makes everything else in EDGE possible.
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Separate business and personal finances
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See where money actually goes
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Build habits that make cash flow more predictable
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Recognized for Transparency & Empowerment
We’re proud to align with leading organizations that champion transparency, accountability, and sustainable small business growth.
